Talk by Brian Clegg “Brainjacking; the Science of Influence and Manipulation”| ATOM Festival

About Talk by Brian Clegg “Brainjacking; the Science of Influence and Manipulation”| ATOM Festival

Brainjacking explores the psychology of storytelling - the ability that makes us human. Science writer Brian Clegg describes three ways we use “story” to modify others’ brains: informing, influencing and manipulating.

We discover how techniques from nudges and subliminal influences to powerful emotional manipulation occur in education, advertising, AI, social media and more.

More about this speaker HERE

Please look at “venues” on atomfestival.org.uk for detailed instructions on getting to the town and to the venue.